Banner Advertising

What is Banner Advertising?

Banner advertising is described as the use of rectangular graphic display that stretches across the sides, bottom, or top of a social media platform or a website. The horizontal banner advertisement is known as the Leaderboard, and the vertical banners are called skyscrapers.

The latter ones are generally placed on the sidebars of a web page. Basically, banner ads are image-based instead of text and are quite popular in the online marketing world.

How is Banner Advertising Done?

Over the last decade, internet advertising has acquired a tremendous output. By every passing year, digital marketing growth continues to grow manifold. Also known as display advertising, banner advertising comprises animated or static media that are usually placed in such areas that have high-visibility of a website.

This advertising is attractive as it helps create brand awareness, re-target audience and generate leads. This advertising type functions primarily the same as traditional advertising. However, the method of paying the host can differ.

There are three methods to pay the host, such as cost per Impression (paying for every visitor seeing the ad), cost per action (payment for every visitor who gets converted into a lead), and cost per click (payment for every visitor who clicks the ad).

Technology Used in Banner Advertising

Basically, ad networks get the responsibility of matching advertisers to sites that want to sell their advertising. They track the advertising space that is available and match the same with the demand for an advertiser.

This technology allows ad networks to complete this process as a central ad server, which chooses specific ads that are customized for the visitors on the Basis of keywords that the target audience searched for and the visitors’ behaviour on the website.

Virtually, every advertising uses real-time bidding technology, which is also known as the programmatic bidding. It allows approved companies and organizations to bid on ad space during a specific time that is consumed by the banner ads to load. Since the current marketing trends are all about personalization and communication, banner ads have become even more prevalent.