Fast Fashion

What is Fast Fashion?

Fast fashion meaning defines a specific clothing design –right from the catwalk to the stores setting new fashion trends. The clothing collections often tend to be based on the specific designs that are presented on the events of Fashion Weeks. Fast fashion is known to allow mainstream consumers get access to & purchase trending clothing at affordable prices.

The concept of fast fashion has become quite common due to cheaper clothing, the overall increase in the appetite for high-end fashionable clothing, and the overall increase in the respective purchasing power on the consumers’ part. Due to all of this, fast fashion appears challenging to the new fashion lines that have been introduced on a seasonal Basis by conventional fashion houses. As a matter of fact, it is not uncommon for the leading retailers in the field of fast fashion to launch new products several times in a week for staying with the trend.

Getting an Understanding of Fast Fashion

Clothing shopping was once regarded as an event. Consumers would end up saving significantly to purchase clothing at specific times of the year. However, this changed during the late 1990s. During this era, as shopping started becoming a form of entertainment, the overall demand for clothing increased significantly. With the advent of the concept of fast fashion, trendy clothing that was responsible for allowing consumers to feel as they were adorning the same clothes that were trending on the fashion show runways.

The concept of fast fashion has been made possible by successive innovations in the SCM (Supply Chain Management) channel amongst fashion retailers. The ultimate goal was the production of articles related to clothing quickly that turn out to be cost-efficient. The given set of clothes responded to fast-changing demands of the consumers. The assumption here is that the consumers are looking for high fashion at an affordable price.

Fast fashion is known to follow the principle of category management by linking the respective manufacturers with the end consumers in a relationship that turns out to be mutually beneficial. The overall speed at which fast fashion is known to happen would require a collaboration. This is due to the overall need for refining and accelerating chain processes turning out to be paramount.

Leaders of Fast fashion

Zara –a leading Spanish chain in the clothing Industry, has been quite synonymous with the concept of fast fashion. This serves to be a perfect example of how time is cut between delivery, design, and the production of high-end fashionable clothing. Some of the other big names in the given industry include Forever 21 & GAP from the United States of America, H&M from Sweden, Topshop from England, and UNIQLO from Japan.

There are other conventional department stores- including Kohl’s, J. C. Penny, and Macy’s in the United States of America that have taken instances from Zara.